Pages

Thursday, March 5, 2009

Yahoo Overtakes Google as Traffic Generator

30 day lens traffic shows Yahoo at 52%There has been an interesting SHIFT in the traffic generators for pulling in readers to Squidoo lenses. Not so long ago, you would expect to see the majority of lens traffic attributable to Google searches. Now, you can clearly see that Yahoo is making up the majority of lens traffic. In this particular pie chart analyzing the make-up of 30 day lens traffic, Yahoo is 47%, Google is 19%, and Referral is 13%.

However, taking a look at the pie chart for the same lens for the previous 7 day traffic, you see that Yahoo is gaining on Google! Yahoo generates a majority of 52% of the traffic while Google has dropped by 2% to 17%! Interestingly, Referral traffic has held steady at the 13%!

In a previous Topicability blog post -- The Topicability of Traffic -- It's Just NOT Enough! -- I presented another pie chart which showed that Google was holding a commanding majority of lens traffic easily exceeding 55%! That doesn't appear to be the case any more!

P.S. Have you participated in the very topical Hey Monkeybrain debate, GOOGLE vs. YAHOO -- Which side are you on? Now is the time to be heard!

No comments: