Seasonality is more prevalent

Seasonality is more prevalent than ever these days! You undoubtedly have been experiencing the seasonality of your 401K, begrudgingly, thanks to the state of the economy. Gasoline prices rose to a record high and then mysteriously experienced a seasonality with a dip. Now those prices are climbing yet again.





Usually, we expect to experience a seasonality -- or periodic fluctuation -- such as in retail sales around typical holidays of Halloween, Thanksgiving, Christmas, Valentine's Day, or Easter for example.




If you are a seasoned lensmaster, you will have already experienced a seasonality with regards to the traffic to your holiday-specific lenses. I've selected 3 different holiday-specific lenses which have been around a while and captured the traffic patterns to give you an idea of seasonality in motion.




The trick, if there is a trick, is to not bank on only holiday-specific lenses. You can hedge your bets by covering all the holidays of the year; this will give you some decent traffic month-to-month provided you credibly promote them. I don't recommend that you 'spam' them to social media platforms.