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Saturday, February 7, 2009

Seasonality is more prevalent

October lens traffic seasonality
Seasonality is more prevalent than ever these days! You undoubtedly have been experiencing the seasonality of your 401K, begrudgingly, thanks to the state of the economy. Gasoline prices rose to a record high and then mysteriously experienced a seasonality with a dip. Now those prices are climbing yet again.





December lens traffic seasonalityUsually, we expect to experience a seasonality -- or periodic fluctuation -- such as in retail sales around typical holidays of Halloween, Thanksgiving, Christmas, Valentine's Day, or Easter for example.




If you are a seasoned lensmaster, you will have already experienced a seasonality with regards to the traffic to your holiday-specific lenses. I've selected 3 different holiday-specific lenses which have been around a while and captured the traffic patterns to give you an idea of seasonality in motion.




February lens traffic seasonalityThe trick, if there is a trick, is to not bank on only holiday-specific lenses. You can hedge your bets by covering all the holidays of the year; this will give you some decent traffic month-to-month provided you credibly promote them. I don't recommend that you 'spam' them to social media platforms.

Thursday, February 5, 2009

Generate tag clouds from Twitter followers - Twittersheep


A cool application to generate tag clouds from Twitter followers - it's Twittersheep. It seems that a day doesn't go by that you don't hear about Twitter or about a new application that integrates with Twitter. Such a cool application is Twittersheep.

Twittersheep will look through the profiles of your followers and form a rather extensive tag cloud based on the tags found in your followers' profiles. I've included not quite half of my tag cloud.

What was interesting that the tags in my cloud of significant importance seem to be spot-on, topical with my interests. For example: marketing, internet, business, social, love, blogger, online, writer, marketer, squidoo.

Why not give it a try for yourself? Check out Twittersheep and see what you learn about your followers' interests!